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By
now, you have probably worked through one or more of the
case studies that appear at the end of each part of the
book. The case studies are a little more weighty than the
chapter-end exercises; in addition, they integrate many
of the topics included in the chapters in each part of the
text to which they relate, although not exclusively. You
will be required to undertake numerical-based questions
and give your opinion based on your analysis of a situation.
The questions do not necessarily have one 'right' answer.
Each case study is therefore intended to give you an opportunity
to apply the principles and techniques gained from each
part, and to develop the analytical skills and judgement
required to deal with real life business problems.
Practice
makes perfect, so here we have provided a further case study
for each part. Please note that debriefings to these additional
case studies are not available to students on this website.
To
access the additional case studies, please click on the
case study below that corresponds to the relevant book part:
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